Audiences

Golfers

- 167,000 active players, of which 73% are men - Average age: 55 years old - Split by approx. 40/60% ml. Zealand and Jutland - High household incomes, as 50% are higher than DKK 600,000 - An active target group with usage of the following subject: * Other sport than golf * Health and wellness * Culture (books, film, music and events) * Technology and cars * Golf travels * Other kind of travels than golf travels * Gastronomy * Investment * House & garden *Data from two surveys in 2024 and 2025.

Age

13–65years

1365+

Gender split

73%
Men
27%
Women

Interests

Fashion designInterior designEconomicsHealth carePersonal financeInvestmentMortgage loansReal estateFitness and wellnessFood and drink